A Wholesome Halftime Option for Super Bowl Sunday

This Super Bowl Sunday, Americans will have a choice during halftime.

Instead of the usual NFL spectacle, Turning Point USA is hosting the All-American Halftime Show, a parallel event designed for viewers who want music, patriotism, and traditional American culture without shock value or political messaging.

Headlining the show is Kid Rock, joined by Brantley Gilbert, Lee Brice, and Gabby Barrett. Together, the lineup represents decades of American country and rock music rooted in working-class life, faith, family, and pride in country.

Organizers say the goal is simple:
Give families and football fans a halftime option they feel comfortable watching together.

While the NFL’s official halftime show continues to push global pop culture trends, the All-American Halftime Show is intentionally different. It focuses on music over messaging, unity over controversy, and entertainment without crossing lines many viewers feel have become common in recent years.

For Michigan viewers especially, Kid Rock’s presence hits close to home. The Detroit-area native has spent over 30 years performing music that resonates with everyday Americans, without relying on industry awards or manufactured controversy.

The All-American Halftime Show will stream online and through partner platforms during the Super Bowl halftime window, offering an easy switch for anyone looking for a more family-friendly, values-focused experience.

This Super Bowl Sunday, you don’t have to settle.

You can choose the halftime show that reflects your home, your values, and your America.